Google Analytics Definitions
Understand the basic definitions / terms of Google Analytics below.
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GA Terms and Definitions
PII (PERSONALLY IDENTIFIABLE INFORMATION)
This is information that may all other information you have in Google Analytics, such as a name or email address. You are not allowed to collect and store these types of info into Google Analytics, according to their Terms of Service. You may however be able to input a User ID into GA. You must discuss this with your lawyer and technical team before implementing this.
Google Analytics 101 Workshop
Free workshop: expert in business data analytics, Mo Hossain, will walk you through setting up Google Analytics and reviewing the basic widgets.
Google Analytics 102 Workshop
Free workshop: expert in business data analytics, Mo Hossain, will teach you how to set up goals, track data and analyze reports Google Analytics.