Google Analytics Definitions
Understand the basic definitions / terms of Google Analytics below.
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GA Terms and Definitions
Goals are any type of conversion that you set up. For example, a prospect sends you a message through your “contact us” page or someone purchases a product from your site. These have to be set up manually.
GOOGLE TAG MANAGER
Google’s tool to help manage multiple codes/tags to your site. This is called a deployment tool and can make having multiple tracking codes (ie. GA tag, FB pixel, Hotjar, etc.) on your website cleaner. For advanced users.
GOOGLE SEARCH CONSOLE
Google’s tool to help website managers get data about which pages are doing well in Google Searches and which keywords are working well.
To protect users’ privacy, Google will hide certain keyword data. These get put into the “not provided” section. If you’re seeing a lot of this, try to figure out their intent and user flow, which might give you a clue to what they were interested in. Here’s a good article by Neil Patel on this.
PII (PERSONALLY IDENTIFIABLE INFORMATION)
This is information that may all other information you have in Google Analytics, such as a name or email address. You are not allowed to collect and store these types of info into Google Analytics, according to their Terms of Service. You may however be able to input a User ID into GA. You must discuss this with your lawyer and technical team before implementing this.
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Free workshop: expert in business data analytics, Mo Hossain, will teach you how to set up goals, track data and analyze reports Google Analytics.